Why Video Marketing

Video marketing is catching on in the small business realm. In fact, it has become a bit of a buzz word. There are many benefits of using video to get your message out yet I often get asked “Why video marketing?” by my clients. My answer is best given by nothing less than a video!

Video Marketing: 3 Ways It Can Increase Sales

Today’s consumers expect products to be advertised by using technology. The Internet made the world accessible, broadband and wireless have made it easy to access in double quick time, and today’s consumer want things now. The majority of the population now has Internet access, and smart companies are taking advantage of this. Direct mail methods of advertising are falling out of favor, and technological methods of mass advertising are on the rise. The latest marketing method to hit the streets is video marketing. Video marketing creates a personal touch, and enables a business to speak directly to its customers. Consumers begin to feel as though they know the company, and without realizing it, they form a relationship. For video marketing to work well for you and your company it is important to have a video marketing strategy in place. Knowing what you want videos to achieve is the first part of setting your strategy. To help you formulate your strategy, here are 3 ways you sales can be increased through the use of video marketing.

• The search engines like videos. Having good, informative videos on you site can help with search engine rankings, and quite impressive gains have been reported. As search engines effectively decide where and how your website will appear in search results you should be doing everything you can to help this, and that means videos. There is no point having a great looking site, if it is not being returned by the search engines in response to searchers queries.

• Video marketing helps you get your message across to your consumers in the most direct manner possible. With a video you get to say what you want, you are not reliant on a reader’s interpretation of the information on your site. You can tailor your videos to your audience demographics and give them the information you know they will find relevant.

• Videos are perfect for use with social media sites. You only need to look at the success of YouTube to see how powerful video marketing can be. Videos placed on YouTube and other video hosting sites not only have the potential to reach a large audience, they also provide a powerful link back to your site. Make use of other social media sites such as Facebook and Twitter and the powerful potential of using videos as a marketing tool starts to become apparent.

Article source here: http://www.localmarketdominance.com/video-marketing-3-ways-it-can-help-increase-sales/#.UJiZCmfiuSo

Video is a powerful and effective medium for promoting your business. Those that are taking advantage of using video are standing above their competitors in their markets.

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by Bradley Benner via

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